Labor Day weekend is often a great time to snap up a new car since demand wanes as customers focus on the school year and dealerships clear room for incoming 2027 models - creating a window for big discounts.
Top Deals by Discount %:
Vehicle | Avg. MSRP | Avg. Discount | % Off |
Chrysler Pacifica | $51,636 | -$6,064 | 11.7% |
Jeep Grand Cherokee | $50,639 | -$5,177 | 10.2% |
Ford Explorer | $53,697 | -$4,136 | 7.7% |
VW Atlas | $50,549 | -$3,804 | 7.5% |
Nissan Armada | $77,646 | -$5,552 | 7.2% |
Audi A3 | $45,913 | -$2,607 | 5.7% |
Kia Sorento Hybrid | $45,731 | -$2,577 | 5.6% |
Hyundai Elantra | $26,275 | -$1,466 | 5.6% |
Mazda CX-70 | $52,210 | -$2,693 | 5.2% |
Hyundai Sonata | $32,534 | -$1,395 | 4.3% |
Highlights:
Biggest deal overall: Chrysler Pacifica - minivan demand is soft, leading to nearly $6,100 off
VW Atlas is a smart buy if you don't need the latest tech, since an all-new Atlas is arriving for 2027
Nissan Armada offers the largest dollar discount (~$5,552) thanks to its high sticker price, even though the percentage is moderate
Hyundai Elantra is the most affordable car on the list, making it a strong budget pick even with a smaller dollar discount
Bottom Line:
Minivans and three-row SUVs are seeing the deepest percentage discounts, while outgoing/soon-to-be-redesigned models (like the Atlas) offer good value for buyers who don't need the newest design.
Not trying to rush the summer, but doesn’t every industry start planting seeds months ahead of time. Thanks for reading everybody!
-Paul